Take a look at this commercial. Didn’t see that one coming, did you? It’s the power of the unexpected, the second hallmark of communication that sticks. I posted about Chip and Dan Heath’s book Made To Stick on Monday. Any time communication — whether a television ad or Sunday morning sermon — is predictable, it Read the full article…
Years ago, I had a District Superintendent (which is like a pastor to the pastors in Methodism) who taught a group of us: “Any time you want to get the last word in . . . don’t.” That’s hard isn’t it? Especially if you are a know-it-all like me! My natural tendency is to win Read the full article…
I am a great fan of Chip and Dan Heath’s Made To Stick: The book’s focus is corporate communication — advertising and product development primarily — but it more than applicable to the church world. In fact, I would make it required reading if I were teaching a class in preaching and/or worship. So over Read the full article…
The Simple Church book tells church leadership that the journey towards simplicity must involve clarity, alignment, movement, & focus. We do a lot of things wrong at Good Shepherd, but in this current series Heroes, I feel we are living into that powerful simplicity. Here’s what I mean: Clarity: Everywhere you look around campus, you Read the full article…
Last week, I posted about the different cars of my life. Almost an autobiography told from the perspective of different cars I’d driven. A lot of you seemed to enjoy it. So I thought it would be fun to do the same thing . . . except with tennis rackets. Caution: this post will mean Read the full article…
